Had the honor to share a panel with esteemed industry peers and veterans Alexandre Besenval (Social Point) and Reginaldo Valadares (Rovio) with Ted Verani (Scientific Revenue); the panel was titled Designing Mobile Games for Optimal IAP
The brief of the panel: While the vast majority of mobile game revenue is earned through in-app purchases, designing games for optimal IAP remains a major challenge, requiring deep knowledge of UX design, virtual economy tuning, pricing economics, and many other disciplines. Featuring experts across these fields, this panel will give attendees concrete and proven advice for designing free-to-play, IAP-driven mobile games which consistently drive IAPs without alienating the player base.
Fawzi Mesmar 
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