Ubisoft Forward and press event – September 2022


On September 10th, Ubisoft announced the future of the Assassin’s Creed franchise, alongside a plethora of other announcements at its most recent Ubisoft Forward. While videogames were the stars of the show on-screen, off-screen Ubisoft reiterated its strategy across its portfolio, creative vision, and studio operations.

Chief Portfolio Officer Sandrine Caloiaro; VP, Editorial Fawzi Mesmar; and SVP, Studio Operations Marie-Sophie De Waubert sat down with the press & Ubisoft News and talked through a strategy that positioned Ubisoft as a forward-thinking, innovative company, driven by a global network of studios empowered to succeed. While each addressed a different topic, the resounding message amongst them all was “player-first.”

“We’re constantly, as game makers, putting ourselves in the player’s shoes, and thinking “would the player want that, or not?” said Mesmar. “And we’re trying to engage with our players often enough to have a deep understanding of them, so we’ll be able to make [player-led] decisions while making our games. “We constantly want to meet our players’ expectations of us.”

Ubisoft Forward 2022

Several news outlets covered the show as well as the interviews, here’s a link to the interview I had with IGN on the creative framework and direction we are taking: