It was an honor to be invited to speak at CIGC 2026 in Shanghai, China, for what was my first time visiting the country!
My session “Demystifying Creativity: Achieving Originality in Game Development” explored what it really means to create original and meaningful work in games and how we can move beyond the idea that creativity is simply about having new ideas. We discussed the ingredients that help ideas become memorable, purposeful experiences for players.
It was a pleasure to share the stage, connect with new faces and have conversations that continued well beyond the session. My first visit to China was a special one and I’m grateful to everyone at CIGC who made it such a welcoming and inspiring experience 🙂
Fawzi Mesmar 
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